On Wednesday, May 7, 2025, Mr. Ahmed Samir, Senior Manager of Solutions and Services – MEA, Higher Education, held a seminar titled "Digital Transformation and Efficient Use of Digital Platforms and AI Tools to Enhance the Learning Experience for Educators and Students."

During the seminar, Ahmed discussed the importance of digital transformation in education and how educators can effectively use digital platforms and AI tools. He highlighted real-world examples of successful implementations and shared strategies for overcoming common challenges. Participants learned about the benefits of these technologies in enhancing student engagement and improving educational outcomes. The seminar aimed to inspire educators to embrace digital solutions and foster a positive learning environment.

Bio of Mr. Ahmed Samir:  Ahmed is a seasoned professional with over 18 years of experience in Higher Education Products and Technology services, primarily with Pearson. With a deep-rooted background in the Education ecosystem, Ahmed offers extensive knowledge and expertise in his field. Currently, he specializes in Pearson's Higher Education Courseware portfolio, collaborating closely with universities and institutions to implement innovative eLearning solutions that enhance the learning experience.

Ahmed is proficient in working with various Learning Management System (LMS) platforms and excels in facilitating seamless 3rd party integrations. Throughout his career, he has earned a reputation as a trusted advisor, providing tailored solutions by leveraging his profound understanding of the Higher Education landscape. Ahmed's passion for empowering educators and students shines through in his commitment to creating effective and engaging learning environments. With his comprehensive knowledge of Pearson's offerings and his adeptness at navigating the evolving Higher Education landscape, Ahmed is dedicated to driving positive educational outcomes and ensuring the success of his partners.